Have you ever had the phone ring and, when you answer, it’s not an emergency or an important message, but an offer you never asked for? Despite the existence since 2017 of the National “Do Not Disturb” Registry—a tool designed to protect users from invasive advertising—many people continue to receive unwanted messages and calls.
In 2024, a ruling by the Supreme Court of Justice, confirming a sanction by SEDECO (Secretariat for Consumer and User Protection) against the company Claro for contacting users registered in the system, opens the door to a more in-depth discussion. Based on this case, we developed the article “Claro vs. SEDECO and the “Do Not Disturb” Law: A judicial milestone, digital rights and invasive advertising in Paraguay” by Antonia Bogado.
At TEDIC, we ask ourselves: Is this registry really working? What other measures do we need to ensure that our decisions—such as not wanting to receive advertising—are respected? What happens to our personal data? Who regulates new types of advertising in the digital environment? In this article, we attempt to find some answers based on a review of specialized literature, and we analyze this key case from a rights perspective: privacy, consent, access to information, and personal data protection.
We also spoke with SEDECO authorities and conducted a comparative regulatory analysis with other countries in the region.
Elaboration: Antonia Bogado
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